"Who Am I?" believes every individual can be the best they are called to be if they allow themselves to be
"Who Am I?" believes that we can unlock individual potential and help individuals self actualize and hence know who they are, not just what other people say about them.
"Who Am I?" believes in changing lives in the knowledge of who we are. If we know who we are, we become only the best and help theirs become their best. So it all has to start somewhere.